Cultivating relationships live and on site, seeing and touching product innovations, while also gaining inspiration and direct feedback.
« There is simply no substitute for meeting in person, » reports Jana Tischler, Head of New Business at baier & michels, about our three trade show participations. « With our technical developments, we want to make our customers’ work not only easier and safer, but also faster and more sustainable. » Illustrating this in the best possible way needs the right platform.
« The classic trade show appearance is suitable for this, » says Sales Director Lutz Büttner. « At our booth, we presented the b&m innovations from the world of connections, closures and seals with a new concept. Here, the visuals complement the hands-on experience: large 3D models and application examples were available for demonstration. »
With « coffee strategy » and “working” visitors:
For example, a large screwdriver with a measuring function served to demonstrate the b&m-TIGHT® direct screwing system. Visitors were able to insert their own b&m-KL PLUGs® into prepared sleeves or quickly form an external thread with b&m-TRIMNUT® and a cordless screwdriver. In addition to the technical features, an additional visitor magnet was the b&m « coffee strategy »: the coffee always offered by our in-house barista from an Italian machine provided a relaxed introduction to many exciting conversations.
What remains after the trade fair autumn 2021 is the double insight: On the one hand, we are on the right track with our innovative spirit and the b&m brands. On the other hand, with our open stand concept, we are absolutely ready for the upcoming trade fairs in 2022 and look forward to your visit – starting with EUROGUSS in Nuremberg from the 8th to the 10th of June.